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Imagination

Imagination

Imagination Technologies 是全球领先的多媒体、处理器和通信技术提供商,开发并授权领先市场的丰富处理器解决方案,包括图形、视频、图像、CPU 和嵌入式处理器、多标准通信、跨平台V.VoIP 和VoLTE,以及云互连技术。这些用来开发系统单芯片(SoC)的硅和软件知识产权(IP)解决方案拥有完善的软件、工具链和生态系统支持。目标市场包括移动电话、联网家庭消费产品、移动和平板电脑、车载电子产品、网络、电信、医疗、智能能源和连网传感器。Imagination的授权客户包括多家全球领先的半导体制造商、网络厂商和OEM/ODM厂商。公司总部位于英国,并在全球设有销售和研发办公室。

苹果公司的iPhone采用的就是Imagination Technologies的图形芯片技术。2012年,Imagination Technologies市值高达16亿英镑。Imagination Technologies进行了一次十分冒险的并购:以1亿英镑收购美国芯片厂商MIPS。随后,Imagination Technologies又发布盈利预警。

Imagination并非只生产芯片。事实上,Imagination也是Pure数字广播公司的母公司。不过,为了重返盈利轨道,Imagination可能会寻求抛售Pure公司。

英国芯片设计商Imagination Technologies公司长期以来一直在为苹果及其它手机公司生产配件。

Imagination Technologies is a global technology leader with a broad range of silicon IP, including key processing blocks needed to create the Systems on Chips (SoCs) that power mobile, consumer, and embedded electronics. The company’s unique software IP, infrastructure technologies and system solutions enable its customers to get to market quickly with complete and highly differentiated SoC platforms. Imagination’s licensees include many of the world’s leading semiconductor manufacturers, network operators and OEMs/ODMs who are creating some of the world’s most iconic products.

Imagination Technologies creates and licenses market-leading processor solutions for graphics, video and vision processing, general purpose and embedded processing (CPU & MCU), and multi-standard communications.

Imagination's broad range of silicon IP (intellectual property) includes the key processing blocks needed by our customers to create the Systems on Chips (SoC) that power electronic devices.

We call these processing engines our core IP, and we have built strong brands around them: PowerVR multimedia, MIPS processors, and Ensigma communications.

Imagination is one of the world’s top three silicon IP companies.
Imagination has achieved that position because Imagination has a passion for innovation and the drive to develop technologies that deliver leadership for customers’ products, and enrich users’ lives. Imagination's technologies have not only already been instrumental in key markets such as mobile phone, computing, home electronics, handheld multimedia, automotive and networking, they are also enabling new kinds of devices across the Internet of Things (IoT), wearables and other markets. Because of this we believe that the Imagination story is just beginning.

Imagination is unique in the IP business
Imagination's technology has unique advantages that make it highly desirable both to market leading technology companies who might otherwise develop such technologies themselves, and start-up companies who seek to disrupt established markets. Our reputation is built on innovation.

Imagination's focus on low power consumption, the smallest silicon area, and the highest efficiency are three key reasons our technology is in demand from leading chip companies. These design imperatives permeate everything we do. Imagination is also now introducing new areas of profound differentiation, such as security.

Combining our IP cores enables our customers to create their own differentiated platforms
Imagination packages IP in ever more creative ways, from IP cores, through subsystem IP platforms, to full reference IP platforms. Imagination is also introducing new technologies that enable better SoCs to be made using our IP, such as multi-domain security, advanced design flows, and much more. Customers can license just one IP core or take a whole range. They can integrate our IP individually, or as pre-verified combined subsystems with their own technology, and if needed rely on us to help in creating their SoC.

Imagination is the only IP company with a true focus on the solutions our customers require as a springboard to differentiation, best time to market and compelling ROI (return on investment).

Our strategy
Imagination’s long-term strategy is to build, with our customers, solutions of real scale across a wide range of markets, based on some or all of our three fundamental silicon IP families – PowerVR multimedia, MIPS processors, and Ensigma communications – and the platforms they enable.

soc-designThese three complementary and essential IP families, used in various configurations across every market Imagination addresses, are central to the Group’s overall strategy. They:

- Individually: offer a comprehensive and highly scalable range of IP products that are technology leaders in their respective areas
- Collectively: enable the creation of IP platforms addressing a growing range of subsystem and solution needs that form the basis of our customers’ differentiated solutions

Imagination is a different kind of IP company. We see that the future is about secure heterogeneous platforms that combine our IP with our customers’ and partners’ differentiating IP to create unique solutions – and we are unique in this area by going much further than anyone else to realize scalable IP platforms to accelerate the path from concept to volume production.

Over nine billion units containing Imagination's technology have been shipped in key markets such as mobile phone, computing, home electronics, hand held multimedia, automotive and networking.
We believe that each of our IP pillars is better than other point solutions but also that together in a heterogeneous SoC they enable our customers to have opportunities to create solutions faster, at lower cost and lower risk.

The drive to innovate through smart R&D is behind everything we do. That innovation has delivered a portfolio of technologies that is innovative in every important field for our target markets: multimedia, processor and communications. Imagination is now focused on ensuring that our innovations reach the widest audience we can.

Our licensees and partners
Imagination's business model is simple. We receive a payment when we license our ‘pillar’ technologies to leading electronics companies and when those companies create products using our technologies we also receive a royalty for each unit shipped.

Imagination's licensees include many of the world’s leading semiconductor manufacturers, network operators and OEMs/ODMs (Original Equipment/Device Manufacturers).
They are attracted to us because we build win-win partnerships that enable our customers to differentiate their products using our IP, and together deliver unique products and businesses.

Imagination enables world-class companies to deliver truly life enhancing products, developers to create engaging user experiences, and students and ‘makers’ to create exciting new applications for education and entertainment.

Through our market leading and innovative customers Imagination is in some of the most iconic and culturally important products of the 21st century.

Imagination is intensely relationship focused, working closely with our partners to help them get successfully to market, ultimately shipping high volumes of advanced semiconductors containing our technologies. As a royalty-based business, our partners’ success is our success.

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